Greg spent the last 6 years building and scaling the Business Development arm at MuteSix, growing the team to over 60 people, generating over $4B in revenue for DTC brands and playing a significant role in the digital marketing agency's 2019 acquisition by dentsu.
Having joined MuteSix in 2017 as the first and only salesperson, Greg served as an integral part of the agency's growth, building and managing departments crucial to the company's success, including Sales, Marketing, Partnerships and Client Success.
With an eye always on performance and results, Greg has worked with and scaled brands like Theragun, Lunya, and Biossance, among many others, to create proven, turnkey solutions that take businesses to the next level.
As the founder of MuteSix, I can confidently say Greg played a crucial role in the growth of MuteSix. Greg helped us transition from a founder-led sales team with very little sales process to having a fully functioning business development team that consistently exceeded growth goals and expectations. His unwavering commitment to excellence and genuine care for his team was evident from his team’s happiness and performance. I feel fortunate to have Greg in my life as he is one of the best people I know.
Under Greg's leadership, MuteSix's business development department became a hyper-productive sales machine. Greg's expertise and vision created an unstoppable sales engine that drove hundreds of millions of dollars in new business, resulting in a 10x increase in our company revenue during his tenure. Any business seeking sales growth should work with Greg.
As the former Head of Growth at Theragun, I can confidently say that Greg was integral to our success. He expertly managed our media and creative teams and his proactive approach and extensive knowledge of brand insights and scaling were invaluable. Greg handpicked the most talented professionals for our team, collaborated with me closely, and ensured we were always focused on the right KPIs and initiatives. With his help, we 100x'd the Theragun business over four years, and I highly recommend him to any e-commerce brand looking to scale.
With Greg's leadership, we achieved a 15x revenue growth in 24 months by pivoting to a profitable DTC program. As a hands-on CEO who's deeply invested in my company's success, I appreciated Greg's communication and oversight, which allowed me to confidently entrust him and his team to manage our performance marketing. Through Greg's innovative strategies and vast experience in the performance space, we were able to exceed our goals.
Greg has been a key, trusted partner of mine across all the brands I’ve worked with over the years. He has been instrumental to my career success! No job has been too big or small for Greg. He has always been focused on driving results and catering to brand needs. I would work with Greg and his team over and over again!